Under Armour Creator Campaign X Najee Smith
Performance. Discipline. Consistency.
A long-term creator partnership focused on athletic performance, training lifestyle, and modern fitness storytelling
📊 CAMPAIGN PERFORMANCE OVERVIEW
Brand: Under Armour
Campaign Type: Creator · Affiliate Ambassador
Status: Active / Expanding Partnership
Performance Summary (To Date):
148 total campaign posts
79,600+ total reach
3,100+ total likes
540 total comments
1,200+ total video views
2 completed campaigns
$300 earned organically through affiliate performance
TOP PERFORMING CONTENT
Content Themes That Performed Best:
Training apparel showcases
Lifestyle fitness portraits
Neutral, performance-driven visuals
Non-forced brand integration
Key Insight:
The highest performing posts were organic training and lifestyle moments, reinforcing that Under Armour performs best when embedded naturally into daily athletic routines.
CAMPAIGN IMPACT
What This Demonstrates to Under Armour:
Long-term consistency (148 posts is a BIG signal)
Repeated audience exposure (brand familiarity > one-off virality)
Strong visual alignment with the brand
Authentic product placement without heavy CTA pressure
PARTNERSHIP DIRECTION
Current Role:
Athlete Creator · Affiliate Ambassador
Expansion Opportunities:
Seasonal campaign launches
Performance-based training series
Apparel drops & early access
Website-hosted evergreen content
YouTube integrations & short-form storytelling
