Project Overview

Client: Can-Am

Product Tested: Can-Am Pulse (2025) Electric Motorcycle

Category: Product Testing, Review, Lifestyle Content

Platforms: YouTube, Instagram, TikTok, Facebook

Deliverables: Test footage, POV riding clips, short-form and long-form review content

This project focused on testing and reviewing the 2025 Can-Am Pulse in real-world conditions, with content distributed across multiple platforms to maximize reach, longevity, and audience discovery.

Performance Highlights

• Total Views: 151,427

• Platforms Activated: 3

• Content Type: Test & Review + Lifestyle

• Distribution: Organic, multi-platform

• Top Discovery Platform: TikTok

Platform Breakdown

• Instagram: 44,250 views

• TikTok: 61,754 views · 1,254 likes

• YouTube: 45,423 views

(All content published organically and platform-native)

Above & Beyond Content Delivery

In addition to the original scope, the project expanded into a full multi-platform content rollout to increase exposure and value.

Additional Value Delivered

• Cross-platform publishing beyond initial requirements

• Platform-native edits optimized per algorithm

• Extended campaign lifespan through varied formats

Platforms Activated

• YouTube – long-form and Shorts review content

• Instagram – Reels, Stories, organic feed posts

• TikTok – short-form discovery-focused clips

• Facebook – native video distribution

This approach allowed the content to reach multiple audience segments while reinforcing consistent messaging across platforms.

Original Campaign Objective

The original scope of the collaboration was to:

• Test the 2025 Can-Am Pulse electric motorcycle

• Share real-world riding experiences

• Provide honest, creator-led review content

Value Delivered (Above & Beyond)

• Multi-platform distribution beyond original scope

• Platform-optimized edits for each channel

• Extended campaign lifespan through cross-posting

• Honest, real-world testing content built for trust

Audience Signals

• Strong discovery performance on TikTok

• Consistent interest across platforms in electric motorcycle testing

• Engagement driven by POV riding and real-world use scenarios